ClearSky Research, Inc.
Growing loyalty, sales and profits through deeper customer insights
Growth through Rich Customer Knowledge
 We are a qualitative research company helping companies understand and truly integrate their knowledge of their customers to build loyalty, sales, and profits. 

Your customers are motivated by deep and not easily articulated emotional needs. We strive to understand your clients’ emotional and functional “drivers” to help you move your business forward. 

Our Guiding Principles
Creative Innovation

ClearSky Research, Inc. routinely invents creative techniques to dig deep. We use metaphorical and behavioral science techniques to tap into attitudes and emotions that are generally unexpressed.

We have a unique process for understanding sensory cues—i.e., how sights, sounds, and tactile cues influence customers’ emotional connection to your product in addition to perceptions of quality, reliability, functionality, and appeal.  

Critical Insights

Our deliverables tell a clear story focusing on the deep insights we have captured. Our reports are purposely detailed, so they can be referred to again and again without loss of context. 


We partner with you to truly understand your challenges, enabling us to design the research to move your business ahead. We conduct the range of qualitative studies and customize each study to meet your individual objectives and needs. 


We specialize in in-depth interviews conducted where people live and shop—or at interviewing facilities when appropriate. We also conduct focus groups and use a variety of technologies to reach out research goals. 

Our client list is comprised of Fortune 500 companies including Nike, Kimberly-Clark, Pactiv, Sara Lee, and Nestle. 

We have conducted research on four different continents. 

Hear what Clients have to Say
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Helping build better brands and products has been ClearSky Research founder Linda Binder’s passion for over 30 years.

Linda began her insights career as a brand manager for Ralston-Purina, and has been a qualitative consultant for over 25 years. She started ClearSky Research, Inc. in 2006. 

Linda is both a lifelong learner and a leader, participating in AQR (Association for Qualitative Research), QRCA (Qualitative Research Consultants Association), AMA (American Marketing Association) and CPSI (Creative Problem Solving Institute). She has presented at both QRCA and AMA conferences, and was a co-chair of QRCA’s Chicago Chapter. She regularly conducts client workshops to help team members get the most out of qualitative research. 

Most recently, she has been delving into the principles of behavioral research and its implication for qualitative techniques.